Ignoring the Elephant in the Room?
From “ITRA,” March 2008 Issue XXIII
DUAL REPRESENTATION BROKERAGE IS THE REAL ESTATE BROKERAGE INDUSTRY’S “ELEPHANT IN THE ROOM.”
Dual agency occurs when one commercial real estate company represents both the tenant and the landlord in a lease transaction. Sometimes it is one individual on both sides. Other times it is two individuals within the same firm.
When you use a dual agency, there’s an elephant in the room that you should not ignore. That is questioning where the agency’s or individual’s loyalties truly lie—with you the business owner or with the landlord? (more…)

